The range of Wuling Hongguang MINI EV will increase to 280 km, how will QQ ice cream deal with it?


After the success of Wuling Hongguang MINI EV, many imitators were born in the Chinese market, such as QQ ice cream, Dongfeng Scenery MINI EV and so on.However, because Wuling Hongguang MINI EV is the pioneer of the market, its status is still unmatched at present.Although QQ ice cream has achieved good results after its launch, there is still a big gap between it and Wuling Hongguang MINI EV.Why wuling Hongguang MINI EV can achieve such success, and let the latecomers can not catch up?I think there are three main reasons that no other competitor can do so far.The first reason is the rich product line of Wuling Hongguang MINI EV. Currently, wuling Hongguang MINI EV only sells 2021 models, and there are as many as 8 models.The 2020 model is also on sale, with six models.There are 14 models in total, covering a price range from 28,800 to 46,800.Such a rich product line is currently other competitive models do not have.The second reason is that Wuling Hongguang MINI EV has deeply caught the female users, especially the 2021 Macaron version. The colorful body caters to female users more. but this advantage at present, QQ ice cream, Dongfeng Scenery MINI EV also has such characteristics.This characteristic is also other competitors are better to catch up.The third reason is the first-mover advantage of Wuling Hongguang MINI EV, which has gained many user groups. Chinese consumers have a herd mentality when buying a car, and they will buy it if you buy it. Therefore, the first-mover advantage of Wuling Hongguang MINI EV drives many users to buy it.That’s something no other brand can do right now.However, it is easy to catch up in the small ev market as long as the price is cheap.Therefore, Wuling Hongguang MINI EV is also in constant evolution.It is well known that Wuling Hongguang MINI EV does not have fast charging, and the pure electric range of the two versions is 120km and 170km respectively, which does not have much advantage.It is reported that in 2022, Wuling Hongguang MINIEV will launch a new model, the new Wuling Hongguang MINIEV battery life information exposure, the new car will carry 26.5kWh battery pack, CLTC operating range will be increased to 280 km.The range increased to 280 kilometers, although still not eligible for subsidies, but the range of the increase, also let the product power of the model.If the quantity does not add price, I believe it will win the favor of more users.And how will QQ ice cream deal with when the time comes?

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